Thanks for the clarification, I obviously am a newb. I am just frustrated since I have management saying "it HAS to be built in studio". When I was in studio I was so confused on to how I was going to build anything in it.
I have been swimming in the double click forums and when I think I have a grasp of what is going on I often get reminded that I don't. I did get studio certified and that helped but still not sure how to actually accomplish what is being asked of me. It doesn't help that I try and tell the people who want the project we don't need to build in studio I just need to add the appropriate api and upload and they keep telling me no, no, no this pilot needs to be built in studio.
My understanding is that I am supposed to "build in studio" and the ads are still going to be served with DCM. We aren't doing rich media yet, but this is supposed to be the proof of concept before moving to that. But rich media is the goal, I get to be the bridge.
I have no way to get out of studio since they are already sold on it. Thankfully the AdOps will not fall on my shoulders. That will fall on another department... at least as it stands now.
Good to know about the enhanced metrics, probably why we are still planning on serving through DCM for now.
As I said above rich media is the goal we are just trying to get proof of concept with out existing tactics before we move to full rich media.
I think my whole team will need to be certified if we continue, and management for whatever likes the sound of that.