Expanding Banners

[SydneyLoiner]

Hi all.

 

I am relatively new to building banners using Greensock, however in the past using Adobe edge & back when I used Flash, I was able to build expanding banner ads.

 

So for example 300x100 that expanded to 300x250 and then closed back to 300x100.

 

My question is this possible using Greensock to build a banner that would do the same, but depending on what device you were viewing the banner it would expand to fit the full screen?

 

Thanks for any advice, Cheers Brett

[ohem]

HTML5 expandable banners are definitely possible; how the functionality should be implemented will totally depend on the ad serving company, as they all have very different APIs.

 

For DoubleClick, you can get a template/starter file here: https://www.richmediagallery.com/tools/starterfiles#tplGeneratorPath:expanding%2F300x250%2Fimage%2Fborder%3Dfalse%3BautoExpand%3Dfalse%2Fe%2F500x500%2Fimage%2FexpandingDirection%3Ddr~

 

For Sizmek, here: http://showcase.sizmek.com/formats/demo/html5-expandable-banner

 

Adform here: http://creative.adform.com/support/documentation/build-html5-banners/html5-banner-formats/single-file-expanding-ad/

http://creative.adform.com/support/documentation/build-html5-banners/html5-banner-formats/double-file-expanding-ad/

 

Etc.

 

The size of the expansion will usually depend on the media buy/specs for various sites.  Many sites have specific dimensions like a 300x250 should expand to 700x500 or something like that... but expanding to full screen is possible if it's allowed where your ad is running.

 

Sizmek has an example of a banner that expands to full screen already built out: http://showcase.sizmek.com/formats/demo/html5-full-screen-expandable-banner and Doubleclick has an article about expanding to full screen too: https://support.google.com/richmedia/answer/4526014?hl=en

 

Can't offer much more advice unless you know how your ad will be trafficked.

[SydneyLoiner]

Thanks Ohem,

 

Yeah we serve our ad through Sizmek, Ill look at their templates.

 

Many Thanks.