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Showing results for tags 'compression'.
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Best compression for your banner assets
Christoph Erdmann posted a topic in Banner AnimationHi, I just want to introduce Compress-Or-Die which is an online compression tool especially created for the creators of banners... so I hope for the most of you. It isn't a tool like tinyjpg or jpegmini that just allows to shrink existing JPGs a little bit. It's the one that creates your (also low quality) images from your original data and really squeezes out the last byte. And allows things like JPGs with transparency and "Selective quality" (as known from Adobe Fireworks) btw... Take a look at it here: http://compress-or-die.com/ In this context these articles could be interesting that explain a lot of the options you can set: http://compress-or-die.com/Understanding-JPG http://compress-or-die.com/Understanding-PNG I am the author of the tool and the article. So if you have questions, wishes or something else, just drop me a line. Thanks, Christoph
What's the deal with Gzip?
flysi3000 posted a topic in Banner AnimationSo, can I deliver banner files gzipped? I have an ad that we converted with Swiffy; it looks amazing, and right there, in the Swiffy output window, it shows the file size of the banner as 88k -- but it's the gzipped file size. The raw file size of the html when I download it, is 346k. I'm pretty sure I can use gzipped files in Doubleclick, but what about other media people/publishers? Anyone have experience with this?