somnamblst

Wow. looks like it was the broadcast division that got Pointroll in the split with the newspaper division. http://www.businesswire.com/news/home/20151112005942/en/TEGNA-Sells-PointRoll

I would say that GWD has advantages related to doing Rich Media quickly, and outputting files simply by publishing. I know every time I look at the DC template data base I see new GWD templates have been added. I modified a Swipe Gallery GWD template just with my HTML editor of choice. A big part of Rich Media is the metrics, and sometimes frequency caps.

IMHO the one thing AdWords should do, is allow links to external files. Without that permission in the specs there are no CDN links. I have no reason to know everywhere the media buyers are going to put the ads I build, and don't like getting emails labeled HOT! weeks after i have released files, because something I built links to a CDN hosted js file. I am sure the AdOps people are just as frustrated.

That Codepen does not work at all in IE 11, the images just line up horizontally stacked on top of each other, then rotate as a group.

You may want to ask on the Edge Animate forum. There are a couple people who have advanced knowlege taht are quite active and very helpful in an Adobe forum taht no llonger has any moderators. https://forums.adobe.com/community/edge_animate/content?filterID=contentstatus[published]~objecttype~objecttype[thread]

Looks good to me. Clicks through to page not found because the macro is not a URL In Edge 2015 you can choose to publish to root. I decided to not go that route because the versioning I do in a single folder would have been a mess.

If this is true, you can''t use Edge published files for Atlas.  Zip files cannot include sub-folders.

{{PUB_CLICKTHROUGH}}" is what is called a macro in AdOps speak. So I belive this might be how to code that as a clicktag var <script type="text/javascript"> var clickTag = "{{PUB_CLICKTHROUGH}}"; </script> Doubleclick's macro is %%CLICK_URL_ESC%% I would put <script type="text/javascript"> var clickTag = "{{PUB_CLICKTHROUGH}}"; </script> right after<!--Adobe Edge Runtime End--> but before </head> The cool thing about how doubleclick is using Google.com as a placeholder for the URL that Adops will implement in DCM, is your banner will actually click through so you can QA them.

Scott I think the issue with DFP is they expect a tag. Which is what DCM outputs. I have hhad DFP reject a tag that had images hosted on a domain tthat was not an approved domain (third party vendors), and mmy imagges were hosted on the DFP clients domain name server!

Hi fernadofas, I am successfully using Edge to create banners for DCM. If your ad is Rich Media (DCRM) I also have the syntax for that. Your 0% opacity button must be the top layer, unlike Flash. This is the syntax for your click event. window.open(clickTag, "_blank"); Uncheck use Adobe CDN for js file In your published HTML doc, paste this in the head outside of your Edge runtime code. <script type="text/javascript"> var clickTag = "https://www.google.com"; </script> Zip your publsihed files and provide a backup JPG, GIF or PNG as a separate file. Let me know if you have other questions.

Here is the feedback form for AdWords. Pile on. https://support.google.com/adwords/contact/cfeedback

Thanks Jonathan! Since I don't have a reason to use this yet, and I do want it to be as simple as possible for anyone regardless of their undestanding of javascript to use this for any number of CTAs or for none, and because DCM requires that the clickTags be defined as AdOps will be responsible for entering the URLs in DCM, I am going to leave it as is. var clickTag0 = "https://www.google.com"; var clickTag1 = "https://www.yahoo.com"; var clickTag2 = "https://www.adobe.com"; I am hoping that if enough people get a chance to do interactivity in a high impact, marketing people will see them, and Dipscom and i will get to do Rich Media. My previous Rich Media experience was due to working for a Publisher, who needed to wow advertisers to get them to spend more money. I am on a much tighter leash now, and marketing doesn't know what is possible.

Thanks Dipscom! I don't really care about previous and next that much, given the prominence of the navigation, so I just changed it to a class called CTA http://codepen.io/anon/pen/RWyXmJ Not sure when or if I will get to do an HTML5 IAB Billboard so I am hoping other banner ad creators will find this useful. Could be used for a Broadway Season with Buy Ticket links in each slide.

When I was doing Flash Rich Media the clickTag button that covered the entire area of the banner was clickTag1 AKA general click. Additional CTAs simply needed to be smaller and on a higher layer in Flash and labeled as clickTag2, etc.. Starting with this awesome pen: http://codepen.io/bassta/pen/kDvmC I modified it to be usable as an IAB Billboard, because those dimensions (970x250) lend themselves to doing cool stuff with interactivity. I have defined 970x200 as the clickTag0 general click. However in the interest of as much interactivity as possible, I want to be able to have individual CTAs for each slide and or previous and next slide functionality. I tried z-index, but I can't get it to work. I changed the cursor to crosshair, so I know I am clicking on the text link and not the underlying clickTag0, but any clicks are going to var=clickTag0. My pen http://codepen.io/anon/pen/RWyXmJ I do find z-index confusing.

Post Flash the single file is the zip file. That he said single file, rather than SWF and the object code Flash generates as an HTML file, makes me think he is talking ad software. Send him a zip, and tell him to try uploading it, the same way he used to upload a SWF.

Some vendor such as Google's Doubleclick Campaign Manager would receive a zip file from you, and it is uploaded to the DCM dashboard. DCM auto creates a tag that a publisher can use, usually delivered as a *.txt file or as an *.xls file with the tag(s) broken out by flavor. ( iframes, javascript) A publisher might be using Doubleclick for Publishers, and that tag will be uploaded and will serve the ad and determine placement and impressions, and report pacing and metrics. I would suspect that the other option is fairly rare, not using a tag that has been generated by an ad vendor. It can certainly be done. I used to create "tags" that were absolutely pathed to assets on a server, and used macros for reporting. Those "tags" were simply a text file supplied to Doubleclick for Publishers. If it is site servved with no vendor you can use Google Analytics to track clicks.

Maybe social media is a way to get their attention. Here is their Facebook page https://www.facebook.com/ENadwords?fref=ts The issue comes down to the fact that AdWords insists on assets using relative paths. HTML5 ads must include: <!DOCTYPE html> declaration and must contain a <html>, <head> and <body>tag. Ad dimensions must match the placement dimensions to prevent distortions. Add an ad size <meta> tag within the <head> tag. All code and assets must be relative and inside the .zip file. No external references, (see “Policy Requirements on the Google Display Network through AdWords”). Your .zip file should include only one .html file. Owen Corso from most of Google's HTML5 Google Hangouts is in this AdWords HTML5 video. So he might have some influence.

Probably IE8. Ad serving software is concerned with lowest common denominator. Followed a link to supported libraries on a support doc. https://developers.google.com/speed/libraries/ jQuery 1.x snippet: <script src="https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js"></script> 2.x snippet: <script src="https://ajax.googleapis.com/ajax/libs/jquery/2.1.4/jquery.min.js"></script> jQuery Mobile snippet: <link rel="stylesheet" href="https://ajax.googleapis.com/ajax/libs/jquerymobile/1.4.5/jquery.mobile.min.css"> <script src="https://ajax.googleapis.com/ajax/libs/jquerymobile/1.4.5/jquery.mobile.min.js"></script>

Not sure about everyone else, but if AdWords is the Lowest Common Denominator, tthat sucks, because who has time to create two sets of every ad size. My ads start in DCM then get distributed somehow to AdWords and GCN, or is it GDN, without me even knowing it, until I get some complaint about something.

This may be a dumb question, but when I first used jquery many moons ago for a toggle slide of a pushdown ad, after scriptaculo.us did not work at all in IE, (neither did mootools), it was only 20K. I did not upgrade because subsequent versions were heavier, but then eventually there was some browser issue and I upgraded, and then it was 40k. In at least one of the Doubleclick support docs, I saw the suggestion that ad builders use zepto.js or jquery 1 to reduce file size. Were they actually referring to that ancient jquery that was only 20K?

Jumping in here only because I have so much background in Rich Media expanded ads. Ads that have expansion functionality typically use a specific vendor's API to handle the functionality, one of which may be frequency capping, expansion and engagement metrics, and can vary by publisher. For instance MSN specs are that if the user left the ad expanded when they left the page, it will be expanded when they return. Do you know which Rich Media vendor this ad will be served and trafficked from? Expansion and video are both qualifiers for "is this ad rich media?". If it is Doubleclick Studio, studio's enabler.js should handle killing animation and resetting. Here are the templates filtered for HTML5 and IAB Billboard which is 970x250. http://www.richmediagallery.com/tools/template-database#filterTplDb:464%2C450~ Here are templates filtered for HTML5, expanding and 970x250 http://www.richmediagallery.com/tools/template-database#filterTplDb:464%2C424%2C10~

I just noticed spaces in your .js file name and some of your other assets. Wickes HTML5 Test.js Not sure if that is the issue, but it is generally not done, that I know of. You can use underscores instead.

I watched the Lynda.com tute on Flash CC Canvas and extrapolated the following. canvas.onclick = function(event) { window.open("clickTag", "_blank"); } I replaced the hard coded URL with clickTag. This is the tute. I did DL the example files. http://www.lynda.com...7/425087-4.html also stop(); is now this.stop();

Monnone I had created HTML5 ads for DCM, I did not know they were also going to end up booked for AdWords. I did the DCM method of defining a 0% opacity rectangle and used just the DCM Edge clickTag, and var="clickTag method. As far as I know I did not get flagged for not using the <meta name="ad.size" content="width=160,height=600">.

There is no right and wrong answer. However, your CSS for banners are minimal, compared to site CSS, and including your CSS in the head reduces server requests, the same way using a sprite sheet for many images does.