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somnamblst

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About somnamblst

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  1. I am a big fan of nested movieclips for moving things from one size banner to the next by only having to move one frame. I think we are up to versioning for 9 sizes now.
  2. Reply. Yes. Just frame labels in a Movieclip. The CTA is a nested movieclip with a label called cta. I initially had buttons that grew a bit on rollover, but color tweens I think are more noticeable, so I started doing shape tweens from one color to the rollover color. It is Animate, so no Codepen. In this example both the button and the button copy change color on rollover, and then back on roll off.
  3. //Mouse interactions canvas.addEventListener("mouseover", over.bind(this)); function over() { this.cta.gotoAndPlay("expand"); } canvas.addEventListener("mouseout", out.bind(this)); function out() { this.cta.gotoAndPlay("contract"); } I used shape tweens for the color change. It is not abrupt.
  4. Here is where you find Studio chat, though unless you have been accepted as a Studio user, I don't think you see the option for chat. If you are, you will see your email address in the top right corner. https://www.google.com/doubleclick/studio/
  5. I did not use GWD for Dynamic but what I did learn is that the feed controls almost everything. FYI Studio provides live chat, and they actually are more into GWD Dynamic than they are into custom HTML Dynamic. You need to set up your Dynamic campaign in Studio and transform your feed so you can get the local dev code. Edited to add, you definitely use HTML tags in your feed columns that are for copy. When you transform your feed, you then choose whether you want GWD or custom HTML output Also you will not see things the way they are intended under Creative preview in Studio. Only under Dynamic preview do you see the values being pulled from the feed. If you have multiple sizes in your feed, you must filter for the correct size. I actually used Animate CC for animation, and just made Animate publish templates that used the Studio CSS and JS. After I transform my feed, the generated code looks something like this. In this example logos, background images and subline are dynamic based on Metro Codes. / NOTE: Here starts the pasted section from Studio. Enabler.setProfileId(******); var devDynamicContent = {}; devDynamicContent.****_8sizes_subline_Sheet1 = [{}]; devDynamicContent.****_8sizes_subline_Sheet1[0]._id = 0; devDynamicContent.****_8sizes_subline_Sheet1[0].uniqueid = 10; devDynamicContent.****_8sizes_subline_Sheet1[0].Reporting_Label = "***_300x250"; devDynamicContent.****_8sizes_subline_Sheet1[0].isActive = true; devDynamicContent.****_8sizes_subline_Sheet1[0].isDefault = false; devDynamicContent.****_8sizes_subline_Sheet1[0].geo_location_name = ""; devDynamicContent.****_8sizes_subline_Sheet1[0].logo = {}; devDynamicContent.*****_8sizes_subline_Sheet1[0].logo.Url = "https://s0.2mdn.net/creatives/assets/*******/***_300x250.png"; devDynamicContent.****_8sizes_subline_Sheet1[0].background = {}; devDynamicContent.****_8sizes_subline_Sheet1[0].background-image.Url = "BG_300x250_v1.jpg"; devDynamicContent.****_8sizes_subline_Sheet1[0].Exit_URL = {}; devDynamicContent.****_8sizes_subline_Sheet1[0].Exit_URL.Url = "https://someURL.com"; devDynamicContent.****_8sizes_subline_Sheet1[0].subline = "Free 1 Hour Shipping!"; devDynamicContent.****_8sizes_subline_Sheet1[0].cta = "Shop Now"; Enabler.setDevDynamicContent(devDynamicContent);
  6. Maybe they are talking about the way ads are trafficked. Doesn't GWD have the ability send files directly to DCM?
  7. I just PMed you. I can share my files, just not publicly.
  8. Thanks Ohem, I tried choosing Dynamic from the popover menu, and only GWD templates, populate the search results. But when you start typing dynamic in the search box it autocompletes for Dynamic_Auto, Dynamic Telco, and Dynamic Retail, which are all HTML5 templates.
  9. Joe Midi, the dynamic sheets have columns for everything, so if copy needs to differ from one version to the next, it is the sheet that actually controls it, so there is a data column where you can tweak your copy to fit, and HTML tags do work in the feed. Google also has a bunch of sample feed Excel files, though you really should use Google Sheets.
  10. I did notice that the Dynamic HTML5 templates that used to be in the template database have been removed. I have the original files from before they removed them. PM me if you would like to see them. You don't have to use GWD, but you need a Rich Media vendor like Google to serve your Dynamic ads. Google Studio has great Live Chat for anything you run into, that is confusing, or not working.
  11. You don't have to use GWD. The Template Gallery has starter HTML and js files for HTML5 dynamic ads. You will need to create a Google sheet, which you share with Studio, with your data. I recommend following the build guides for HTML5 dynamic. https://support.google.com/richmedia/answer/3526354?hl=en
  12. So one thing I have been mandated to do recently, that felt like it was wrong based on the sequence of the animated messaging, was to have the CTA present from the first frame. I also do not have my animation begin immediately, based on my own experience of seeing my ads mid page in articles, where the animation had finished. I also pushed back on copywriters who thought animation was a chance to say something, have that copy go away, and then say something additionally at the end. Even worse was the Spanish language agency that thought animation should be one long run on sentence, spread across four of what they like to call frames. Are animated banners performing worse because of copywriters?
  13. I always enjoyed building HTML ads before HTML5 was a thing. Like units that pulled a Twitter or Facebook feed, or a Google map in a high impact unit, but working for a publisher where my ad building was a carrot to land $$$$ from advertisers, none of my "look what I can do experiments" ended up being utilized, because either sales people did not try to sell them, or advertisers just did not want to spend the money. Hard to know which.
  14. The only way to be sure is an A/B test where the same ad, is served randomly, 50/50. Half of the impressions are the static back up, and half of the versions are the animated one. I have not found anything that shows that this isn't just blanket supposition. When I worked for a publisher, the hearing aid industry was a sector targeted for ad buying. As I had created quite a few, I was intrigued when I saw a NY Times article about a hearing aid manufacturer, learning something they had not suspected using A/B testing. The untargeted ads outperformed the targeted ones. Turned out they were being clicked on, by women in their 50s. And the targeted ads being served to older people, were not. Turns out the hearing impaired are not frustrated by their hearing loss. It is their daughters who have to yell to be heard. Obviously a lot of factors outside of our control, effect performance. And I think being left out of the reporting metrics loop, leaves us blind.
  15. Something that occured to me, from ohem's post asking about the health of the banner creation job market, caused me to ponder what I am hearing argued where I work. That static banner ads perform better than animated. I find that counterintuitive, but could it be explained by bad design decisions, things like the CTA not being present on frame 1, or animation used to convey more than one message, or being too resource intensive and lagging. Another point I am unsure of is, do ad platforms charge more per CPM to run HTML5 banner ads. Back in the SWF days, I worked for a piblisher, and I know what they charged advertisers was not determined by whether the banner was a SWF, JPG or GIF, but back then everything was limited to 40K. ...when it comes to animated website banner conversion, businesses need to know HTML5/Flash ads feature a much lower click through rate. The rate is 71 percent less for these ads than those that are static according to Google’s display benchmarks. The reason for this may lie in the fact that it takes too long for the HTML5 ad to announce the call to action. Furthermore, Time reports the average user spends 66 percent of their time below the fold, thus the static ad is quickly seen and acted upon, while the animated ad may be glanced at and forgotten." https://getdigitallyfit.com/website-banners/ ...The campaign started with the client’s static ad creative. This creative showcased an image of the game layout and some of its characters. In a glance, users were able to understand the theme of the game and how it’s played. We made some iterations with the current creative to improve the campaign performance. We added a simple animation by showing one power-up, and then crafted another HTML5 animated creative by combining multiple power-ups. The final HTML5 animated ad outperformed all the other iterations"... https://www.aarki.com/blog/a-comparison-of-display-ad-formats-html5-animated-vs.-static
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