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joe_midi last won the day on August 24 2016

joe_midi had the most liked content!

joe_midi

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joe_midi last won the day on August 24 2016

joe_midi had the most liked content!

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About joe_midi

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  1. This always gets me. Someone always believes they need dynamic or responsive banners to fulfil a media request, but there's always an intersection point of the time it takes to build dynamic vs building separate banners by volume. Half the time the request is small enough that its probably faster for me to create 10 sizes separately than coming up with a whole dynamic build.
  2. I didn't realise you could build ads for the Criteo platform. I always thought it was a managed platform and they did everything for you.
  3. Hello! There's still some of us around, trying to make a living. From what I've seen, and as @leolo69 has alluded to is that production budgets for display banners has dramatically been cut. A few years ago I was at a DoubleClick event where we talked about budgets, and 85% went to media, and only 15% for creative and production, my current estimates puts that figure at 6%. This leaves a lot of work being out sourced to cheaper labour markets. (I may or may not have had a hand in this, I hear a lot of cheap production houses are using Bannertime to scale up. Oops) I've seen more traction with dynamic banners, or data-driven creatives, with programmatic being the buzz word for the media side for a while now, clients are more interested in the cost savings that can be had by developing a set of banners once, and re-using them for several seasons. That being said there's always those gem contracts where there is loads of budget and a real desire to get creative! They're few and far between these days but here's hoping the market will shift back to creative! EDIT: I also haven't done a decent interactive/rich-media creative in ages!
  4. AMP Ads should run anywhere, but to actually see the AMP parts in action, it is likely that you'll need a compatible Ad Server to test them. Or you might be able to use the Playground. How you would normally code HTML5 + CSS, just remember to use the appropriate <html amp4ads> meta tag and amp scripts. https://github.com/ampproject/amphtml/blob/master/extensions/amp-a4a/amp-a4a-format.md There is a limit to JS in A4A, so you'll need to write your animations as CSS keyframes/transitions or compatible WAAPI
  5. Its been a while since I've had specs for Amazon, but that seems really excessive. I understand reducing network calls, but with http2 that's kinda irrelevant and base64 images is a bad idea as they'll often end up a larger file weight than as binary images. Are you images only referenced in the JS file or are they available in the HTML? And I would recommend you minify _after_ you've base64 replaced everything, then inline it into the bottom of the HTML. Your other option would be to look at webpack?
  6. No, I think it is fair to say. What would be really helpful is if you could try and re-create some of your best Ad examples as AMP Ads and document the results and difficulties in doing so. I can imagine a large portion of the great examples shown in the Inspiration thread, would not be able to be made as AMP : The more we're able to document the issues with building great AMP Ads, the more we would be able to get better features supported in AMP.
  7. Would you be able to add a Live Stream for this workshop for those of us not able to make it to NYC? As a lot of us are freelancers and wouldn't have an agency contact.
  8. oh Slack signup is here: https://docs.google.com/forms/d/e/1FAIpQLSd83J2IZA6cdR6jPwABGsJE8YL4pkypAbKMGgUZZriU7Qu6Tg/viewform?fbzx=4406980310789882877 That's the thing why that doesn't make sense, GSAP is already whitelisted and already on a number of ad network CDNs, so it shouldn't really make a difference. If Adobe Animate are creating the an amp-adobe-animate component, then wouldn't they be using Create.js as that is what Animate files use to run their animations? Create.js is also whitelisted by Google Ad CDN, so then why wouldn't GSAP be allowed as well? I feel like there isn't enough voices telling the people moving this forward what they actually want. And as @explorerzip says, a lot of the conversations that probably happen will be with managers and business types rather than developers and animators.
  9. Yea, I read this recently as well, and feel like it's a crock-of-$h!t. It's likely if they gave you a cross section of these ads, they would mostly be GWD templates or templates that you can build straight from DV360. Most of these are bland, static and make brands look the same as each other, which is fine for a large percentage of advertisers. But I'm sure, like me most of you are working with brands who really want to show off something creative and new, and a template that anyone can use would be out of the question. I did see that they've got AirBnb's Bodymoving Player as a component for AMP now. https://ampbyexample.com/components/amp-bodymovin-animation/ I wonder if it were possible for a GSAP component to be built as well? The only whitelisted animation component currently is: https://www.ampproject.org/docs/reference/components/amp-animation Which uses the Web Animations API, I haven't used it but I've not really seen much traction with WAAPI apart from some posts on Twitter. I'd rather not wait to see what happens but join the conversation and direct them down a path that is more suitable. As I understand it, AMP-Ads are not allowing arbitrary JavaScript to run which would mean a subset of animation properties using GSAP (ala TweenNano) would be perfectly valid if it could be verified as safe before being served. If you have the time, please join the AMP Slack Group: https://amphtml.slack.com (Sign Up form: https://docs.google.com/forms/d/e/1FAIpQLSd83J2IZA6cdR6jPwABGsJE8YL4pkypAbKMGgUZZriU7Qu6Tg/viewform?fbzx=4406980310789882877) and join the #a4a-discuss channel and voice your concerns. (And support for a AMP-GSAP component)!
  10. Nice that could come in super useful. Are you seeing a big rise in AMPHTML banner usage? I still feel like AMP uptake is pretty low and only really gotten traction with much larger publishers/organisations.
  11. Going to kick-off this years creative examples with a campaign I started last year and am still finishing this year! https://nfl-game-pass-banners.herokuapp.com/nfl-2018-high-impact-sku-fyt-generic-prototype/ https://nfl-game-pass-banners.herokuapp.com/nfl-2018-simple-sku-prototype/ https://nfl-game-pass-banners.herokuapp.com/nfl-2018-match-up-countdown-prototype/
  12. Hey guys, I've been poking around the AMPHTML Ads Spec lately and noticed they had allowed a amp-mustache extension, I was wondering if it could be possible for an amp-greensock extension? Perhaps like TweenNano from the Flash days, a really reduced use case of GSAP?
  13. You'll probably actually want: var url = 'https://www.example.com/?zip='; var zip = "12345"; Enabler.exitOverride('zipCodeExit', url + zip ); or var zip = "12345"; Enabler.exitQueryString('zipcodeExit', zip) The second would mean you still have the opportunity to edit the URL from the ad-server.
  14. Yea, you might be right and it is just a marketing effort, I feel like there has been definitely a push and promotion of GWD as the recommended tool when authoring banners for Google platforms, during their recent efforts in GMP launch days etc.
  15. Hey all, I wanted to ask if anyone else was feeling intense pressure from outside your agency to switch from (I assume) either hand-coding or animate CC to using Google Web Designer. It seems as though, with the move away from the DoubleClick brand into a more holistic platform in DV360 that they're trying to force us to use their WYSIWYG animator instead of being free to author banner animations however we see fit. I've tried GWD in the beta about 4-5 years ago, and I hated it, I know its improved since then, but so have I and I feel so much more flexibility being able to write code from scratch.
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