Playable ads (Google and FB)

[emikey]

Does anyone have any experience making "playable ads" for Google and/or facebook?

Traditionally they were made for games but my client (an online retailer) wants to create a game experience as an ad for their store.

 

My question is: Whats the difference with this ad placement vs a richmedia ad? And is it feasible to develop for google and port it over to fb? Or are they built completely differently?