Help prevent Google/DoubleClick HTML5 Validator from being depreciated

[Matt Severin 31 Likes (Newbie)]

Hi all, Google's HTML5 validator is being depreciated in March 2021. I encourage you to fill out the feedback from on the top right of that page, or directly here to advocate against its depreciation. Thanks! Most of us know this is a great tool for banner validation and if you don't know about it, you should.

[ELLEVEN DIGITAL FACTORY 0 Likes (Newbie)]

Thanks for the info. I filled the feedback form.

fred

[bryanballi 1 Likes (Newbie)]

Done

 

[alistair 0 Likes (Newbie)]

Great I have filled that out. Does anyone know why it is being depreciated?

[Bradley Lancaster 23 Likes (Newbie)]

Done, 

 

I think they are moving it inside the platform now based on this question.

 

Do you have access to CM360/DV360/Google Ads in order to rely on the in-product upload messaging for creative validation? *

 

The functionality will exist in Campaign Manager 360 / Display & Video 360 i work for Google Partners. i will post here if it gets deprecated as to how it works inside the Google Marketing Platform. If you can request a user role (login) for creative  validation from media agencies ect.

 

For Google Ads i guess you will validate by direct input and Adwords is free to set up that makes things easier.

 

This is not helpful to everyone as most creative develops don't have access to the tech stack, media agencies and brands do.

[gerbrandpetersen 9 Likes (Newbie)]

You can try https://www.creativeqa.io/html5-ad-validator as an alternative. It also scans a number of things that Google doesn't take into account.

 

Edit: you can now use APIs to automate and scale the ad validation process:
https://www.advalify.io/html5-ad-validator

 

[Matt Severin 31 Likes (Newbie)]

That looks like a nice service but it appears to be a paid service at a certain point of use.

[TJ Creative 0 Likes (Newbie)]

This is a real bummer and I think Google is doing this because they want designers to use their own ad design tool, Google Web Designer. 

 

Google Web Designer has built in ad validation and it is quite handy tool for creating banners. But I like to have the option that I can create the banners by hand or with some other tool and check that everything works with HTML5-validator, just like I have been doing so far. 

 

Hopefully they won't do this, but unfortunately I think they will.

[Matt Severin 31 Likes (Newbie)]

We did it (for now)!
https://h5validator.appspot.com/dcm/asset

Quote

Deprecation of the HTML5 Validator has been postponed pending further evaluation. Thank you for your feedback.