Freelancers... how much is a banner worth?

[ohem 333 Likes (Leader)]

Hi everyone, I was just curious how most freelancers decide how much to charge.

 

I often see the advice to charge flat project-based (or deliverable-based) rates, and it makes sense.  I mean, with an hourly rate you're basically punished for being fast. 

 

But... how do you decide how much a banner is actually worth?  Does anyone have a sense of what kind of price range most companies (in the US) would consider typical/reasonable?

 

I get the impression that larger agencies don't mind paying a lot to outsource to production studios/shops, but when it comes to individual freelancers, they might not be so generous. 

 

I'm never really sure how much is appropriate to charge so I've always shied away from flat rates, but the idea seems appealing... so I was just curious what kind of methods you all use for determining market rates.  Any insight is appreciated!

 

*Edited to add an anonymous poll

[ohem 333 Likes (Leader)]

I wish anyone had been willing to discuss this...

 

I still have no idea how to decide on an appropriate flat rate, so I just always end up charging hourly. 

[ZachSaucier 6,059 Likes (Superhero)]

This sort of question is very opinion based. The rate at which people work depends on their skills, the project requirements, location, needs, time available, overall nature, mood, the economy, and countless thing things  

 

Have you considered charging by the day or half day? That might make it easier.