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How do you optimize your banner ads?

Warning: Please note

This thread was started before GSAP 3 was released. Some information, especially the syntax, may be out of date for GSAP 3. Please see the GSAP 3 migration guide and release notes for more information about how to update the code to GSAP 3's syntax. 

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Hi all,


What measures do you take to optimize your banner ads in terms of file size? Do you optimize the file size of your images? Do you minify the HTML, JS and CSS? Any other things?


We've recently integrated an image optimizer into our platform which optimize all images (PNG and JPG) in your HTML5 ads. Just wondering what the experts do more ;)

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Back in the day, I would do the whole 9 yards... Minify HTML, CSS, JS, SVG, compress the images, inline some of the assets. If you have a limited amount of KB, you have to squeeze the orange all the way, man.

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  • 2 weeks later...

Compressing images usually has the biggest effect on file size. 


There are 2 sites that can compress PNG's really well. I find the easiest way to compress JPGs is to do it right within Photoshop.





TinyPng is really easy to use, just drag and drop your PNG files and download the compressed version. There's also a paid Photoshop plugin so you can export the compressed PNG's without opening a browser.


CompressPng gives you more granular control over how many colours to include in the image.

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Thanks @Dipscom and @explorerzip

We are a big fan of TinyPNG as well, that's why we have integrated their service into our platform. About 80% of the customers prefer to use this optimization, as we see right now.


Agree that the most will be won with image optimization. On the other hand, optimizing the code (html, css, js) would limit the file size without losing any quality at all.

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You have to compress everything: images and code to be within IAB specs.

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