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jorrit

Infographic: What ad sizes should you create?

Warning: Please note

This thread was started before GSAP 3 was released. Some information, especially the syntax, may be out of date for GSAP 3. Please see the GSAP 3 migration guide and release notes for more information about how to update the code to GSAP 3's syntax. 

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When creating banner ads for your client, the question is always: What ad sizes shall we make?

 

Adpiler did a research and analyzed tons of ad impressions, some conclusions:

- 300x250 takes about 34% of all ad impressions

- 3 ad sizes takes 70%, and if you add 2 more you have a reach of 80%

- About 51% of the impressions is on a mobile device.

 

Have a look at this infographic to find all data: https://adpiler.com/infographic-most-popular-ad-sizes-2017/

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Quite nice. Shame they missed a trick there and made it a static PNG instead of an interactive experience.

 

You'd have thought that someone advocating online ads would make use of such opportunity, specially seeing that they offer you an embed code for the infographic.

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My favorite is 640x360 which is an 1/9 HD surface. It has perfect aspect ratio, it is big but not too big to not fit into 200k. If this is in the prodlist, I always choose this as a master size.

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Quite nice. Shame they missed a trick there and made it a static PNG instead of an interactive experience.

 

You'd have thought that someone advocating online ads would make use of such opportunity, specially seeing that they offer you an embed code for the infographic.

Good point Dipscom ;)

We'll keep that in mind for the next infographic, thanks.

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