GIF banners

[emmanuelulloa 35 Likes (Newbie)]

I recently struggle to deliver a couple of banners for XAd.  They needed to be a 320x50 and a 300x250 with weights of 20k and 40k respectively.  

After some research I ended up doing it in Photoshop.  However "Video Timeline" only allowed for linear interpolation.

My question is:

 

When requested for GIF banners what is your approach? tools? workflow? dealing with the art director?

[somnamblst 201 Likes (Specialist)]

Animate 2017 has an awesome animated GIF export.

[joe_midi 251 Likes (Leader)]

Occasionally I use LICEcap to screen record and existing HTML5 banner or a .MOV file as it tends to have really good file weight compression, and I can control the output FPS pretty easily.

[PointC 14,466 Likes (Superhero)]

Have you seen Chris Gannon's SVG2GIF?

 

https://github.com/chrisgannon/SVG2GIF

[Stoyan Kr 1 Likes (Newbie)]

That depends on fps. I use Photoshop for 5fps gif animated banners for Adwords.   
Check also my 5fps GIF banners https://www.adsspirit.com/portfolio/gif-animated-banners/

[WarenGonzaga 65 Likes (Contributor)]

I would suggest to screen record the whole animation. After that the video convert it to gif. I would suggest some free GIF converter. https://ezgif.com/video-to-gif I am doing this when I am creating gif as a preview of my banner animation.

[Oliver Müller 9 Likes (Newbie)]

On 23.1.2017 at 3:53 PM, joe_midi said:

Occasionally I use LICEcap to screen record and existing HTML5 banner or a .MOV file as it tends to have really good file weight compression, and I can control the output FPS pretty easily.

Wow, LICEcap was new to me. Perfect solution, very useful. Thank's for sharing!

[WarenGonzaga 65 Likes (Contributor)]

7 hours ago, anivendo said:

Wow, LICEcap was new to me. Perfect solution, very useful. Thank's for sharing!

 

This is super awesome thanks for this software...

[Bradley Lancaster 23 Likes (Newbie)]

At work i don't make Gif's i use GSAP to do transitions and stack images on top of each other they look like Gif's but better image quality.

Gif's make a lot of images look terrible.

The bonus is we can then serve them in Sizmek so instead of 80kb we get 200kb. 

I created a very basic Double Triple Quad framework base so it's quick and easy.

Another benefit of doing this is you don't have to end on the third frame for example you can end on second or first depending

on the use case.

 

Here is a billboard using this example.

 

https://www.dropbox.com/s/wkrcsk8tww6v5z3/BILLBOARD_970x250.zip?dl=0