Moat ad search post SWF previews, what about HTMl5

[somnamblst]

A brand that i am currently building retail media ads for, has an animated 156K  animated GIF representation on Moat. What I am wondering, as it looked horrible, is Moat converting HTML5 banners to animated GIF for preview search purposes, or did this brand actually create those horribly choppy dithered animated GIFs. I did message Moat on their Facebook page, and will report back if they answer.

[ohem]

A brand that i am currently building retail media ads for, has an animated 156K  animated GIF representation on Moat. What I am wondering, as it looked horrible, is Moat converting HTML5 banners to animated GIF for preview search purposes, or did this brand actually create those horribly choppy dithered animated GIFs. I did message Moat on their Facebook page, and will report back if they answer.

I think they just created the horrible choppy gif on their end.  

 

From what I've seen, Moat only shows swf and jpg/gif banners.  When I look for ads of clients I've worked on, I only see static banners because we just don't typically do gifs; none of our HTML5 banners have been converted.

[somnamblst]

That was my first thought too. Except I can't find a single HTML5 ad converted to a an animated GIF, created by my team on Moat. I have to say I am not surprised that a national brand would have creative that has regressed to animated GIFs post SWF. 

 

I really hope Moat figures out how to show HTML5 ads in their search. Otherwise that functionality is useless.