What the heck is <mpvc/>?

[flysi3000]

Got the lovely task of updating some banners that a vendor created. I'm only supposed to be worrying about the visual layout of the end frame, but the clickTags are coded like so:

<a href="<mpvc/>http://<mpck/>" target="_blank">LEARN MORE</a>

What is that "<mpvc/>...<mpck/>" business? I'm guessing its for a specific vendor, but I've never seen it before. I know our QA is going to kick it back, so I want to be able to explain it.

 

Thanks!

[somnamblst]

Mediaplex, I believe.

 

Looks like a cachebuster

 

http://www.adopsbuzz.com/ad-exchanges/right-media-yahoo-advertising-exchange/implementing-click-tracking-or-cache-busting-macros-in-third-party-tag-creatives/

[flysi3000]

Mediaplex, I believe.

 

Looks like a cachebuster

 

http://www.adopsbuzz.com/ad-exchanges/right-media-yahoo-advertising-exchange/implementing-click-tracking-or-cache-busting-macros-in-third-party-tag-creatives/

Ah, okay. Thanks for the speedy reply!

[somnamblst]

This site was useful when I used to get sent the FUBAR files to troubleshoot

 

http://www.adopstools.net/

 

I can only imagine the headaches the Ad Ops people deal with.

 

Never did figure out who/why but a SWF created in house by production artists in another city, with crazy impossible  click throughs was firing a click on every impression.