Vamsee Jasti

This depends entirely on your development setup. From AMP's POV, all you need is an editor and and a browser - just like any other web development. Responsive can mean many things but at a high-level, AMP does support responsive layouts, media queries and srcsets: https://amp.dev/documentation/guides-and-tutorials/develop/style_and_layout/art_direction It's useful to understand that AMPHTML ads is a generic framework that allows you build the display ad. The display ad then needs to be uploaded to an ad interface for delivery which might have their own restrictions. For the former, the best way to ensure that the AMPHTML ad is valid is to make sure that the Ad validator is good: https://validator.ampproject.org/#htmlFormat=AMP4ADS (there are also more developer friendly ways to integrate the validator into you workflow). For the latter, you should lookup instructions for where you are uploading the ad to. For example: https://support.google.com/admanager/answer/9342115?hl=en&ref_topic=7643690 and https://developers.google.com/authorized-buyers/rtb/amp-ads and https://support.google.com/google-ads/answer/1722096 etc. Hope that helps. AMP ADS for beginners: I think we should start in the following order (if you already have a grasp of what the whole AMP thing is about): Read the basic introduction at: https://amp.dev/documentation/examples/introduction/amphtml_ads_hello_world/?format=ads Follow the tutorial at: https://amp.dev/documentation/guides-and-tutorials/start/create_amphtml_ad/?format=ads If you need to render AMPHTML then play around with the code in the playground: https://playground.amp.dev/?url=https%3A%2F%2Fpreview.amp.dev%2Fdocumentation%2Fexamples%2Fstyle-layout%2Fbanner_ad&mode=300x250 Want to know if your code is valid? Test it on the validator: https://validator.ampproject.org/#htmlFormat=AMP4ADS With this said there another set of questions that came up: How can a developer set up some sort of environment to test the files without the playground? Like a local Ad Server. Are AMPAds supposed to be responsive? Looking in the playground it seems not? Is there a spec sheet for ads? Animation time limited to 15 seconds? Every ad must have an exit? Can we do multiple clicktags?

flysi3000, thanks so much for the excellent summary of the workshop. BTW, it's always possible to hand code an ad that would be faster than an AMPHTML version of the ad. In which case, it's best those developers continue to hand code their own ads. As discussed, AMPHTML ads are simply a well-lit path for writing good ads if one doesn't have the knowledge, time or the capacity to write highly performant ads.

Unfortunately, about 80% of the workshop is a hackathon trying to convert existing ads from H5 to AMP and will have little value live streaming. If this is successful, we are happy to more of these globally and online versions.

Hi there, I'm a product manager working on AMP. Regarding the Adobe Animate plugin, it's supposed to be in the prerelease channel later this week or next week and launch in a few months. Regarding GSAP integration in AMP, we'd love that! AMP is an open source project and as long you as the library can be ported to the open source repo as an amp component, we should be good shape. We are organizing an ad developer workshop in NYC on Mar 20th to get as much developer feedback as possible. If you'd like provide feedback, feel free to reach out to me (jasti@) or the #a4a-discuss channel on the AMP slack channel. (Details above). Also, if you are an ads developer, you may find https://medium.com/ampfuel/use-amphtml-ads-for-ad-performance-page-usability-user-safety-a36dd70b1100 or https://medium.com/@cramforce/but-what-about-the-ads-bfe5025b6606 more interesting .