marcopolo

Hi all – wondering if anyone has experience of this… I’ve always created my standard HTML5 banners to AdWords specs (supplied to client as a zip file <150kb), and created rich media ads in DoubleClick Studio. I’ve now been asked if I can deliver all my standard HTML5 banners via DoubleClick Studio too (it would help us to keep everything in one place for reference/reviews, etc). Is this possible? If so, what actually is it that flags a DC Studio creative as a standard HTML5 ad, thus avoiding the higher costs of running a rich media ad? Thanks, Marco