Thanks somnambist.
Let me be more specific regarding my question.
Say my banner is prepped, ready to go onto the promoter's website. Click-tag in place, etc.
That web administrator is unsure what to to with the file set as he's used to dropping in a swf, gif, jpg, etc. That's where I'm seeking help.
How does the site administrator take the finished assets and serve the ad?
Make sense?