Bradley Lancaster

Here is a new promo video of the Rich Media Dynamic Remarketing Creative i have been working on that uses Google Studio and Google Marketing Platform. Greensock, Flickety Slider, Studio SDK, A lot of custom code 1200 lines of Javascript. 4 template styles works in IE11+ and other browsers. 10,000 products via XML feed updated daily automatically. Promo video i created in Adobe After Effects.

Done, I think they are moving it inside the platform now based on this question. Do you have access to CM360/DV360/Google Ads in order to rely on the in-product upload messaging for creative validation? * The functionality will exist in Campaign Manager 360 / Display & Video 360 i work for Google Partners. i will post here if it gets deprecated as to how it works inside the Google Marketing Platform. If you can request a user role (login) for creative validation from media agencies ect. For Google Ads i guess you will validate by direct input and Adwords is free to set up that makes things easier. This is not helpful to everyone as most creative develops don't have access to the tech stack, media agencies and brands do.

Hey @volcanoflash the work is very unique and inspiring. These ones seem to be Password protected?

Here are a few sets from a Campaign i worked on. (Under 80kb publisher spec). Blowing bubblegum effect. https://storage.googleapis.com/digital.bradleylancaster.com/BRISBANE_CITY_COUNCIL/BCC717/display/seniors/dev_preview/index.html Parallax foam effect. https://storage.googleapis.com/digital.bradleylancaster.com/BRISBANE_CITY_COUNCIL/BCC717/display/first_home_owners/dev_preview/index.html Profiterole Roll https://storage.googleapis.com/digital.bradleylancaster.com/BRISBANE_CITY_COUNCIL/BCC717/display/Priority_Campaign/dev_preview/index.html Typing Effect https://storage.googleapis.com/digital.bradleylancaster.com/BRISBANE_CITY_COUNCIL/BCC717/display/citycat/dev_preview/index.html

No i checked the GSAP2 ads were approved and the guy managing the Adwords removed all the GSAP3 versions. Will have to use GSAP2 until someone confirms Google have updated the new version of GSAP3.

So all ads are now live after review i don't know if they manually approved them or Google updated the cdn, i will try GSAP3 next campaign and post if i have similar issues.

Yes it is this line causing it (below). I can remove the local SlitText line but i can remove the CDN i wonder if GSAP remove this line it will pass in Google Ads? Is this trying to get an external file hence causing 4th party call error? //# sourceMappingURL=gsap.min.js.map //# sourceMappingURL=SplitText.min.js.map

I am having the exact same problem will revert back to GSAP2 i have never had this problem across hundreds of banners the first time i use GSAP3 i am getting invalid fourth party call. Will keep you updated to the outcome.

Hey guys i am having the exact same problem on Google Ads it's rejected saying the ad has invalid fourth party call. I have reached out and having the ads manually reviewed. I noticed in Chrome Dev Tools that is says DevTools failed to parse SourceMap: this happens on GSAP3 and SplitText not sure if this is related but the warning didn't show up on GSAP 2 in the past. So my ad is only loading GSAP 3 and Google fonts nothing else so no reason it should be rejected and the ad does validate in Google Ads Validation tool. Here is a link to the ad that is being rejected. https://storage.googleapis.com/digital.bradleylancaster.com/SKYMESH/CAMPAIGN_ONE/full_set_v1/set_one/300x250/index.html So i might have to revert back to GSAP 2 rewrite some code to get these published. Will reply here with the outcome.

@GreenSockNo SVG Omg is a great tool that was a tip on easier to read smaller svg's. I was pointing out that these types of errors happen as part of my workflow. Editing SVG's updating text copying svgs from banner to banner as svg code can be so long and you work to tight deadlines these errors can happen. When I get the malformed error these are the things to lookout for when you are scanning your code by eye. Sometimes I run the banner through the w3c HTML validator to find these errors quickly. I have never had a banner rejected for using inline SVG only when the SVG has a HTML5 error.

Hey guys, just uploaded some Suncorp Bank work you can view on the link below. https://bradleylancaster.com/portfolio/suncorp-bank-digital-programmatic-advertising-html5/ Cheers, Brad

Hey guys, i have this problem come up from time time. If an SVG has: Double ID's. <path id="house"></path> <path id="house"></path> Double Classes on the same element. <path id="house" class="scale" class="scale"></path> Non closing tags are common on long svgs sometimes. <svg> <g> <path id="house"></path> </svg> <svg> Duplicate Tags are common on long svgs sometimes. <g> <path id="house"></path> </g> </g> It is best to export for screens or use SVG Omg for cleaner lighter SVG's.

Thank you for checking that out for me. Yes i did take out the bubble functions completely the publisher came back with the same thing. I think the tool is possibly testing things incorrectly i will try gain access to the tool and see.

Hi Jack, Thanks for getting back to me on this. I have attached a file here for you to have a look at if you have time. It does use a combination of png's and svg's and some canvas particles. I removed the bubbles for them but they still came back with CPU issues so i don't think it is related to the bubbles. I sent another version removing the will-change property but still they said it's a high CPU load. I use SVG's normally and haven't had this issue before but it is all dependant on the Publisher and how they test things. Cheers, Brad 300x250_parallax.zip

Hey guys, So i have encountered some feedback from a publisher that the HTML5 banners i created were using to much CPU. I don't have a way to check this properly i looked in Chrome Dev tools and can only see GPU there. Activity monitor was only 8% but they were saying it comes in @ 60% which i find hard to believe. I can't upload them here yet as the campaign hasn't launched but i will soon. Do you guys have a set of tools/programs you use specifically for CPU performance. They are using https://advalidation.com we are getting pricing on this but i would prefer a free or cheap method. Cheers, Brad